Episode 13: Writing Client Pulling Headlines For Your Blog Posts and Twitter Messages
July 4, 2010
To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…
Please leave me a comment if you found this post to be useful.
Thanks
Neil
"[...] learn more great ideas about real estate mar" by Episode 14:Should I Include Other Realtors as Friends In Facebook and Twitter? | Real Estate Marketing Results
Episode 6 Using The Right Words To Attract Clients and Referrals
June 27, 2010
To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…
Please leave me a comment if you found this post to be useful.
Thanks
Neil
"[...] learn more great ideas about real estate mar" by Episode 7 unique Social Media Proposition (USP) to Brand Yourself And Attract Clients... | Real Estate Marketing Results
Why Social Media Is A Preferred Realtor Marketing Vehicle
June 8, 2010
George, a member of our coaching program, phoned me the other day. He was quite upset because he had just learned of a program RE/MAX was holding on how to use Facebook for business – something we’ve been covering extensively in our coaching program lately and now using this as a Realtor Marketing tool.
George thought that knowing how to use Facebook was giving him a competitive advantage. His fear was that other REALTORS(R) learning how to use it, was eroding that advantage.
Just because your competitor knows how to use the telephone, does it eliminate YOUR competitive edge, even as a Realtor Marketing Tool?
You wouldn’t be upset just because your competitor uses the telephone to solicit your client. You may be upset that he’s soliciting your client – but not by the fact that he’s using a telephone to do so. Neither should you be upset that your competitor is learning how to use Facebook. Community building tools like Facebook are revolutionizing the way we are doing business. Accept it – within a year’s time, everyone will be on it.
Learning how to use the telephone doesn’t give your competitor an “in” to your friends – and neither does learning how to use Facebook. Social media tools like Facebook has nothing to do with the technology and everything to do with the relationships. It isn’t about learning the technology of how to get onto Facebook – it’s about the conversations that are taking place there.
Why Social Media Is Becoming So Popular As a Realtor Marketing Tool
The reason social media is so popular is due to the advent of Web 2.0. The consumer now has the freedom to get the information they want when they want it. Accept it – SOMEONE will be talking to your customer. Why not let it be YOU? Give them good information they can use and they will become your raving fan
As I explained to George, his competitive advantage as an early adaptor is to connect with his friends and clients BEFORE his competition does. In other words, if George isn’t on Facebook talking to his friends, his competition WILL be! And, as an early adaptor, George’s edge is that HE is the one building the relationships – with his competitors friends!
Why You Cannot Ignore Social Media Marketing As A Realtor Marketing Tool
Just as TV advertising and print media advertising is still a viable form of marketing, social media marketing is here to stay. Unlike TV and print media advertising, however, you cannot blatantly “sell” your product or services on social media. Social media is all about providing information. Think of it as “PR” rather than as advertising.
However – unlike the huge budgets you need to market effectively using TV and print media – social media tools are FREE!
Social media makes our businesses more transparent than they have ever been. You cannot “fake it” in social media. Either you are the genuine article or you are not. You must come to the forum prepared to be of service and give great information willingly and openly. If you do that, no competitor will ever steal your clients from you.
To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific realtor marketing techniques you never have to worry about filling your sales pipeline with qualified prospects, ever again. Don’t reprint the same version as everyone else.
"Most real estate agents fail to take advantage of " by Gravity Gardener
Can Social Media Help You Manage More Relationships And More Real Estate Leads?
June 8, 2010
I’d like to share a conversation I had the other day with a younger fellow that’s been a pretty successful real estate agent for the past 5-6 years. Maybe you can relate to his story
He was an attendee at one of our “Facebook For Business” presentations we’ve been doing for real estate offices. He approached me following the presentation with questions about our coaching program. As he explained it, his business has basically run aground and is dead in the water. He just did not have enough real estate leads.
“No one is buying.”
From his point of view, he just felt that the consumers were too scared to make any real estate buying decisions. He couldn’t see how using social media was going to change that.
If people aren’t buying, no amount of marketing is going to make them want to buy, right?
Let me share with you what he specifically said:
“I have 300 names in my database. I’m on twitter and I’m on Facebook. But no one is doing anything right now. So I don’t really see how your coaching program is going to change any of that.”
Let’s look at what he said:
Sure, lots of people are putting off moving right now. But not everyone has the luxury of waiting. There are SOME deals happening – even in this market – just not as many as 2-3 years ago.
So let’s do the math: if the total number of transactions is down 40%, to just do the same number of transactions means you need to INCREASE your real estate leads in your database by at least 40%. If your database was previously 300 and you need an increase of 40%, that means you NOW need a database of 420!
Principle #1: Fewer transactions means that, in order to do the same number of deals as before, you need to talk to more people and add more names to your database.
But there aren’t just fewer transactions – prices have also dropped. So in order to earn the same amount of money as before, you need to do MORE transactions that you did before. And how do you do more transactions? By finding, talking to, meeting and building relationships with more people ready, willing and able to buy.
Principle #2: Because values have dropped by 20% or more, you must do more transactions and get more real estate leads just to replicate the same commission dollars you earned prior to the downturn. In order to do more transactions, you need to talk to more people – you must increase your database even further.
The real problem is that most agents aren’t doing MORE deals – they’re doing LESS.
Unless you’re going to shift your whole business to doing foreclosures, a highly specialized field with a rather large learning curve, just to survive with your “traditional” real estate career, you must increase the size of your database. You need to at least double it -maybe even triple it! You need to build more relationships with more people that know you, that trust you and that want to do business with you.
The issue is that having a huge database can be pretty unwieldy to maintain and manage – not to mention expensive. So how can you increase your database and still be EFFECTIVE?
Well, GUESS WHAT?
A New Market requires new strategies. New technologies give us new capabilities. Social Media allows us to reach more people, more quickly, more effectively and AT LESS EXPENSE THEN EVER BEFORE.
Social Media can allow you to maintain and manage a much larger database quickly, efficiently and FOR FREE.
To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook real estate lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific real estate leads technique you never have to worry about filling your sales pipeline with qualified prospects, ever again. Don’t reprint the same version as everyone else.
5 Real Estate Marketing Tips On Selling Your Property In A Down Market
June 8, 2010
The biggest issue facing a seller in a down market is a lack of buyer confidence. In spite the logic that says now is when a buyer can negotiate their best deal, most consumers are out of the market. Those that are left are very cautious and slow to act. If the deal isn’t exactly right, they just move along and don’t buy. This calls for an effective real estate marketing plan.
Nonetheless, there are legitimate buyers that must move, that have excellent credit, plenty of money in savings or are just shrewd enough to take advantage of current market conditions to get a great property at a great price. So what must a seller do to find these buyers?
1) Tic-Tac-Toe or “Thermonuclear War”
I will probably upset you with what I have to say next. My very best advice to you as a seller in this market is: if you do not have to sell, stay out of the market! Some games are only won by not playing them at all! This is not the time to “dip your toe into the water” just to see what your property will bring. If you are not prepared for the brutal beating you will take from buyers, then STAY AWAY!
2) Price is King
Remember I had said that buyers are beating up sellers? A buyer’s number one concern is to not over-pay for the property or to over-extend his financial resources. Regardless of what you may think is “fair”, a buyer will only offer what they feel is advantageous to them. When prices are falling, in order to hit “fair market value”, you must actually price your property BELOW current sales! Think about it: if prices are falling and your price is based on last month’s sales, you will STILL not be at “market value”. Even if you eventually drop the price, you only end up chasing the market downward – and never priced at “fair market value”. End result? The property never sells!
3) When In Doubt, Price It Even Lower
This is not a market to “speculate”. Of course you want to get as much as you can for the property. No one wants to feel as if they have left money on the table. It is counter-intuitive, but the BEST way to get the most money for your property is to ask LESS, not more. The reason is that if you have priced the property too low, buyers will recognize that and bid the price up.This is an essential tool in creating your real estate marketing plan for this market.
4) You Have A Narrow Window To Maximize Your Dollars
Your best chance to get the most money for your property is when it first hits the market. The reason is that your BEST buyers are the ones that are already in the market, have already done their homework and are just waiting for the right deal. Once you lose that pool of buyers, they are gone – forever!
5) You Have One Chance To Make A Good Impression
Once you have the property priced appropriately and aggressively, only then does staging the home become a factor. If a buyer is looking at 3-4 homes, the one that shows the best and is in the best condition obviously has the advantage. The important concept you want to keep in mind, though, is staging your home makes your property the “best of show” within a particular price range. Staging does NOT put your property into an entirely different price bracket!
So clean up, tidy up, de-clutter, throw away or pack away those things you don’t use on a daily basis. However, do NOT spend money on making big capital improvements. You may want to do some paint touch ups or replace unsalvageable carpeting or tile. But leave the new appliances or central a/c for the next owner to install.
To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific real estate marketing techniques you never have to worry about filling your sales pipeline with qualified prospects, ever again.
