To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…

Please leave me a comment if you found this post to be useful.

Thanks

Neil

Episode 23: Words to Attract Customers is a post from: Real Estate Marketing

To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…

Please leave me a comment if you found this post to be useful.

Thanks

Neil

Episode 17: 3 Leads In 9 Minutes With Facebook News Feed is a post from: Real Estate Marketing

To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…

Please leave me a comment if you found this post to be useful.

Thanks

Neil

Episode 10: Using Twitter As A Free PR Tool To Get The Message Out is a post from: Real Estate Marketing

To learn more great ideas about real estate marketing and how you can dominate your local market visit my blog today real estate marketing results…

Please leave me a comment if you found this post to be useful.

Thanks

Neil

Real Estate Marketing Results Episode 3 The Must Have Social Media Secret Technique is a post from: Real Estate Marketing

real estate marketing tips

Keith Ferrazzi has a new book called Who’s Got Your Back. If you go online to his website, he has written an “extended chapter” – an additional chapter for salespeople. In it he describes the plight of the salesman:

“Back when I was the CEO of an Internet start-up, I was out there on the road endlessly selling to big marketing departments. I truly felt the weight of the company’s success – even its survival, on my shoulders. If there is one thing that a start-up company can’t do without, it is sales. Sure, a quality product is criticalbut no matter what, you need cash to keep the lights on.

And we as real estate agents are no different. We need to change our real estate marketing activities to be competitive. In order to keep OUR lights on, we, too, must make sales.

And even though real estate has always been competitive, these days there are fewer transactions and it is even more competitive. And the competition seems even more desperate for the business.

No one changes what he is doing unless he has to. But unless you embrace change, you will lose your competitive edge. So what must you do to not only compete – but to win – in this environment?

One real estate marketing strategy that you may not even be aware of is Social Media to market your business.

Social Media Marketing is a hard working employee that never sleeps, never calls in sick, never complains about the hours and always does exactly what you tell it to do. And if that’s not reason enough to hire it, it never even asks for a paycheck! But just like any employee, for maximum productivity, it must be properly directed.

When used properly, Social Media Marketing is like having a 24-hour client appreciation party – for free! What do I mean? Well, stay with me here for a minute

As a salesperson, you know that the relationship is the most important part of making any sale. If the client doesn’t like you or trust you, there isn’t much hope that they will actually buy from you. So when you hold a client party, what you are doing is deepening the relationship you have and building trust.

What you are also doing is creating “top of mind” positioning in their minds. When they think “real estate”, you want them to think of you. When their friends and co-workers talk “real estate”, you want them to refer you.

Guess what? Social Media as a real estate marketing tactic accomplishes exactly those same objectives – without the expense of the party. In fact, Social Media Marketing will cost you nothing – but time.

Done properly, Social Media allows you to connect with your clients – and their friends -just as if you are friends. You share tips, engage in lively conversations and become the “go to” expert on real estate. Only instead of this happening sporadically, you do this on a daily basis.

As their friend and trusted advisor, can there be much doubt about whom they will turn to when they have a real estate need? It doesn’t leave much room for the competition to get their foot in the door. And it’s a whole lot more fun than cold calling.

You’ve probably heard this saying – it is an old-time salesman’s aphorism: as salespeople we get paid to be peoples’ friend. Technology – and Social Media Marketing – has made this truer today then ever.

Convinced – but not sure just where and how to begin? Let us help you get started by walking you step-by-step through Facebook. Go to http://SocialMediaTrafficSecrets.com now and order our free CD “Facebook For Business”. There you will learn 3 quick real estate marketing tips that you can use today to get leads in the next 30 days.

Real Estate Marketing Strategy To Get More Business Leads Even In This Environment is a post from: Real Estate Marketing

real estate leads

Last week, I was talking to a REALTOR(R) that has been pretty successful and good at getting real estate leads. I think you will relate to him.

We have been doing “Facebook For Business” presentations to real estate offices. He was looking for a way to turn his business around and approached me following the presentation with some questions.

“No one is buying.”

From his point of view, he just felt that the consumers were too scared to make any real estate buying decisions. He couldn’t see how using social media was going to change that and having a tough time generating real estate leads in this market.

If people aren’t buying, no amount of marketing is going to make them want to buy, right?

What he shared with me is this:

“I have 300 names in my database. I’m on twitter and I’m on Facebook. But no one is doing anything right now. So I don’t really see how your coaching program is going to change any of that.”

Let’s look at what he said:

First of all, it isn’t true that NO ONE is buying. Regardless of the economy, life goes on. People are born, people die, people get married, and people get divorced There just aren’t as many transactions as there were 2-3 years ago.

Let’s analyze this: if the total number of transactions in your market area is down (as they are in mine), that means less people are buying homes. So, to just do the same number of deals, I need to talk to more people, right? And how do I talk to more people? I need to meet more people, build relationships with more people and add more names to my database!

Principle #1: Because there are fewer transactions overall, you must increase the size of your database just to do the same amount of business that you used to do BEFORE the downturn.

But there aren’t just fewer transactions – prices have also dropped. So in order to earn the same amount of money as before, you need to do MORE transactions that you did before. And how do you do more transactions? By finding, talking to, meeting and building relationships with more people ready, willing and able to buy.

Principle #2: Because values have dropped by 20% or more, you must do more transactions just to replicate the same commission dollars you earned prior to the downturn. In order to do more transactions, you need to talk to more people – you must increase your database even further.

The real problem is that most agents aren’t doing MORE deals – they’re doing LESS.

I know a lot of agents are getting into doing short sales and REO’s – which is where the current real estate boom seems to be. I don’t know about you, but I’m finding it a really frustrating, depressing, time-intensive segment of the market to work. So, in order to survive this market working “conventional” real estate, you need to at least double – maybe even triple – your database.

“But how do I EFFECTIVELY manage that many relationships? And how do I do it without spending a fortune in direct mail?” you ask.

Well, GUESS WHAT?

A New Market requires new strategies. New technologies give us new capabilities. Social Media allows us to reach more people, more quickly, more effectively and AT LESS EXPENSE THEN EVER BEFORE.

Social Media is the solution to the dilemma of how to quickly add MORE names to your database, build relationships with MORE people and position yourself as a preferred service provider – quickly, efficiently AND FOR FREE.

To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook real estate lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific real estate leads technique you never have to worry about filling your sales pipeline with qualified prospects, ever again.

Can Social Media Help You Manage More Relationships? is a post from: Real Estate Marketing