Last week, I was talking to a REALTOR(R) that has been pretty successful and good at getting real estate leads. I think you will relate to him.
We have been doing “Facebook For Business” presentations to real estate offices. He was looking for a way to turn his business around and approached me following the presentation with some questions.
“No one is buying.”
From his point of view, he just felt that the consumers were too scared to make any real estate buying decisions. He couldn’t see how using social media was going to change that and having a tough time generating real estate leads in this market.
If people aren’t buying, no amount of marketing is going to make them want to buy, right?
What he shared with me is this:
“I have 300 names in my database. I’m on twitter and I’m on Facebook. But no one is doing anything right now. So I don’t really see how your coaching program is going to change any of that.”
Let’s look at what he said:
First of all, it isn’t true that NO ONE is buying. Regardless of the economy, life goes on. People are born, people die, people get married, and people get divorced There just aren’t as many transactions as there were 2-3 years ago.
Let’s analyze this: if the total number of transactions in your market area is down (as they are in mine), that means less people are buying homes. So, to just do the same number of deals, I need to talk to more people, right? And how do I talk to more people? I need to meet more people, build relationships with more people and add more names to my database!
Principle #1: Because there are fewer transactions overall, you must increase the size of your database just to do the same amount of business that you used to do BEFORE the downturn.
But there aren’t just fewer transactions – prices have also dropped. So in order to earn the same amount of money as before, you need to do MORE transactions that you did before. And how do you do more transactions? By finding, talking to, meeting and building relationships with more people ready, willing and able to buy.
Principle #2: Because values have dropped by 20% or more, you must do more transactions just to replicate the same commission dollars you earned prior to the downturn. In order to do more transactions, you need to talk to more people – you must increase your database even further.
The real problem is that most agents aren’t doing MORE deals – they’re doing LESS.
I know a lot of agents are getting into doing short sales and REO’s – which is where the current real estate boom seems to be. I don’t know about you, but I’m finding it a really frustrating, depressing, time-intensive segment of the market to work. So, in order to survive this market working “conventional” real estate, you need to at least double – maybe even triple – your database.
“But how do I EFFECTIVELY manage that many relationships? And how do I do it without spending a fortune in direct mail?” you ask.
Well, GUESS WHAT?
A New Market requires new strategies. New technologies give us new capabilities. Social Media allows us to reach more people, more quickly, more effectively and AT LESS EXPENSE THEN EVER BEFORE.
Social Media is the solution to the dilemma of how to quickly add MORE names to your database, build relationships with MORE people and position yourself as a preferred service provider – quickly, efficiently AND FOR FREE.
To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook real estate lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific real estate leads technique you never have to worry about filling your sales pipeline with qualified prospects, ever again.
Real Estate Marketing Strategy To Get More Business Leads Even In This Environment