Real Estate Marketing Strategy
Personal Branding for an individual real estate agent is so compelling that it can be difficult for a successful agent to resist its allure. And when times were good, it was easy to justify the real estate marketing expense. It is exciting to see a professionally produced brochure with ad copy extolling your expertise and success. Seeing a huge billboard with your name and picture on it gives you instant “celebrity” status.
It says to the world “YOU ARE SUCCESSFUL” In big capital letters
Thanks to the success of companies such as RE/MAX and Realty Executives, the real estate agent is now the valued asset in the real estate industry. The brokerage firm no longer accepts sole responsibility for the success of the agent. Instead, the company provides the platform upon which the individual agent engages in their craft. It is up to the individual agent to captain their own career – and their own success and more importantly their own real estate marketing strategy.
Consumers do not do business so much with a particular company as they do with the individual agent with whom they have a relationship.
There is much to be said about personal branding and the role that is has played in evolving our understanding of marketing as REALTORS(R) and business owners. But it needs to be understood in the larger context of having a dialogue with today’s consumer.
1) Identify Your Ideal Prospect
The first rule in marketing is to know who your ideal prospect is. What are their interests and concerns? What do they care about? What problems do they need solved? You cannot be all things to all people – and even if you could, you need to build that position one niche at a time.
The hugely successful companies identify their particular niche and go after it with a vengeance – no holds barred. Nike, McDonald’s and Whole Foods spring to mind as companies that excel in serving a defined market.
Once you have identified “who” – then you must figure out “how”. You must tailor your service and your message to the prospect. Let them know that you understand their problem and that you have the solution they are looking for. How do you do this?
2) Provide Free Information First
Providing free and valuable information is the fastest and easiest way to communicate to your ideal prospect that: 1. You understand their problem; 2. You are concerned with helping them solve it; 3. You have their solution.
Have I said anything yet about myself? Have I told them how many millions I have sold or what my ranking is in the industry? Do you think anyone other than your family really cares? The consumer only cares about you being successful in solving their problem.
3) Personal Branding Is Supporting Evidence
Branding is meaningless until and unless a relationship is established. Once you have their attention by providing them with solutions, then branding provides additional evidence to support your claim.
So how do you get your message out to your ideal prospect? Hands down – the quickest and least expensive method of real estate marketing is through social media marketing.
To attract more qualified home buyers directly to you, and use your brand to dominate your local market, go directly to http://www.SocialMediaTrafficSecret.com. We will reveal must have Facebook lead strategies together with a specific formula to help you attract a consistent stream of qualified home buyers even in this market. And with using this specific real estate marketing strategy you never have to worry about filling your sales pipeline with qualified prospects, ever again.
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